A smart TV is a television that connects to the internet without needing a set-top box or streaming device, allowing you to enjoy on-demand content from apps like Netflix, Amazon Prime Video and Disney+ while effortlessly linking with other wireless devices.
AI enables smart TVs to be better connected and more immersive. Acting as the TV’s brain, AI-powered processors ensure smoother performance and seamless app transitions. By learning from user patterns, AI can enhance picture and sound, provide personalized content, and unlock voice control functionality—transforming your whole TV viewing experience.¹
The next generation of AI TV
alpha 11 AI Processor Gen2 upscales visuals to 4K quality with stunning color and brightness while also fine-tuning sound to provide the ultimate immersive viewing experience.
AI Picture
AI Sound
Discover a smarter, more intuitive way to interact with your TV with webOS. AI Voice ID recognizes each user's voice for personalization the moment you speak. AI Search helps you find content easily. AI Chatbot and AI Concierge provide real-time recommendations. Paired with the AI Magic Remote, your AI experience is truly seamless and effortless.²
Easily compare features side-by-side to choose the best TV for you.³ ⁴
¹Available content and apps may vary by country, product, and region.
Separate subscriptions are required for Netflix, Disney+, Amazon Prime, and Apple TV+ and their related services.
Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
²AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.
Some features may require an internet connection.
AI Voice Recognition is only provided in countries that support NLP in their native language.
AI Magic Remote may require a separate purchase depending on your TV's size, model, and region.
AI Voice ID may show reduced or limited content depending on region and network connectivity.
Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.
AI Voice ID works only with apps that support the Voice ID account.
AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.
In the US and Korea, AI Search uses the LLM Model.
AI Chatbot available in countries supporting NLP in their native language.
It is possible to link the AI chatbot to customer service.
Some features may require an internet connection.
AI Concierge's supported menus and apps may vary by country.
AI Concierge's menus displayed may be different upon release.
AI Concierge's keyword recommendations vary according to the app and time of day.
³Features may vary by model and screen size. Please see each product page for detailed specifications.
⁴Support for this feature may vary by region and country.
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