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LG 108cm (43) NanoCell TV (NANO77), α5 Gen6 AI Processor 4K, 60Hz Native Refresh Rate

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LG 108cm (43) NanoCell TV (NANO77), α5 Gen6 AI Processor 4K, 60Hz Native Refresh Rate

LG 108cm (43) NanoCell TV (NANO77), α5 Gen6 AI Processor 4K, 60Hz Native Refresh Rate

43NANO77SRA
  • LG 43NANO77SRA NanoCell front view
  • view
  • view
  • LG 108cm (43) NanoCell TV (NANO77), α5 Gen6 AI Processor 4K, 60Hz Native Refresh Rate, 43NANO77SRA
  • LG 108cm (43) NanoCell TV (NANO77), α5 Gen6 AI Processor 4K, 60Hz Native Refresh Rate, 43NANO77SRA
  • LG 108cm (43) NanoCell TV (NANO77), α5 Gen6 AI Processor 4K, 60Hz Native Refresh Rate, 43NANO77SRA
LG 43NANO77SRA NanoCell front view
view
view
LG 108cm (43) NanoCell TV (NANO77), α5 Gen6 AI Processor 4K, 60Hz Native Refresh Rate, 43NANO77SRA
LG 108cm (43) NanoCell TV (NANO77), α5 Gen6 AI Processor 4K, 60Hz Native Refresh Rate, 43NANO77SRA
LG 108cm (43) NanoCell TV (NANO77), α5 Gen6 AI Processor 4K, 60Hz Native Refresh Rate, 43NANO77SRA

Key Features

  • LG NanoCell Technology for Pure Colors in 4K
  • α5 Gen6 AI Processor 4K with AI Brightness & 4K Upscaling
  • Magic Remote : Universal Control, Point, Click, Scroll, Voice
  • Filmmaker Mode, HDR 10 Pro & HLG
  • AI Sound Pro (Virtual Surround 5.1.2) for an Immersive Experience
  • Game Optimizer, ALLM, HGIG Mode for Enhanced HDR Gaming
More
A TV in a stark white room displays colorful spiral shape on the screen.

A TV in a stark white room displays colorful spiral shape on the screen.

See It All in Pure Color

Elevate your senses with purely stunning color in 4K on NanoCell TV.
WEB OS

WEB OS

NanoCell Technology

Essential Color Technology

LG NanoCell technology uses nanoparticles to filter out impure colors from RGB wavelengths.
α5 AI Processor 4K Gen6

Boost Your Viewing Experience

α5 AI Processor 4K Gen6 enhances the LG NanoCell TV to provide you with an immersive experience.

*86 (218.44cm) NANO77 features the α7 AI Processor 4K Gen6.

AI Sound Pro
Rich audio immersion. AI Sound Pro's deep learning algorithms enhance sound by converting 2 channels of audio into 5.1.2 virtual surround, so you enjoy full sound for all the content you love. Sound settings are automatically adjusted based on what you're watching, for an exceptional audio-visual experience.

A TV in a stark white room displays colorful spiral shape on the screen.

AI Brightness Control
Automatically adjusts your screen's brightness to match the surrounding ambient lighting levels, ensuring optimal viewing in any setting.

A screen, half in darkness, half in light, shows an image of colorful macarons. The brightness is adjusted to each side.

The Perfect Fit for Full Sound

Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.

A TV in a stark white room displays colorful spiral shape on the screen.

The interface to change settings is displayed on the TV screen.

The interface to change settings is displayed on the TV screen.

WOW Interface

When connected with an LG TV, your Sound Bar automatically switches to Sound Bar sound mode. Plus, enjoy 3 additional modes for the best sound experience.

*This feature is only supported on 2023 TV models. Support varies by model.
*Feature support varies by LG Soundbar model.

ThinQ AI & webOS

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.

*Service availability may differ by region or country.
*Separate subscriptions required for OTT services.

My Profile

Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.

*Reduced or limited content may be shown depending on region and network connectivity.
*An unlimited number of profiles can be created however the homescreen will only display up to 10 profiles.

Quick Card

Create dedicated cards for your favorite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.

LG Smart Cam
With easy TV installation and a slim design, LG Smart Cam makes your remote meetings a breeze to put on the big screen.

A woman is sitting on an armrest of a sofa, holding a laptop and watching TV. Inside the TV on the big screen, you can see four characters and a video conference.

*LG Smart Cam is sold separately.

Smart Assistant & Connectivity

LG NanoCell takes convenience to a new level with support for Amazon Alexa Built in, Apple AirPlay,HomeKit, and Matter. Conveniently monitor connected appliances and check information instantly using just your voice.

The logo of alexa built-in

*'Matter’ supported services and features may vary depending on the connected devices. Initial Connection for ThinQ and Matter should be via ThinQ mobile app.
*Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
*Supported menus and apps may vary by country.
*Voice Command availability may vary by product and country.
*Menus displayed may be different upon release.
*Support for AirPlay 2 and HomeKit may vary by region.
*Support for Amazon Alexa may vary by language and region.

Big whale and a woman is diaplayed in the TV, which is hanging on the wall in the room with orange single sofa and round table.

Big whale and a woman is diaplayed in the TV, which is hanging on the wall in the room with orange single sofa and round table.

NanoCell Cinema

Bring Fantasy to Your Home

Enjoy your favorite movies in stunning Pure Color on LG NanoCell TV's ultra-big screen.

HDR10 Pro
By applying dynamic tone mapping on a frame-by-frame basis, all types of content are displayed with great contrast for an impactful and immersive viewing experience.

A man is staring outside, looking mad. The image is divided into two part. On left half of image appears to be dull and less vibrant color, while on the right half of image looks more vibrant with more colors. On left top corner says ‘conventional’, on right top corner says ‘HDR 10 PRO’.

FILMMAKER MODE™
Enjoy movies as the director intended, without adjustments to the texture or other visual settings of the film.

A movie director is looking at a big TV monitor, editing something. The TV screen shows a tower crane in purple sky. FILMMAKER Mode logo is placed on bottom right corner.

*Support for FILMMAKER MODE™ may vary by country.

LG 43nano77sra There are logos of streaming service platforms and matching footages right next to each logo. There are images of Netflix's Wednesday, Apple TV's TED LASSO and PRIME VIDEO's The rings of power.

LG 43nano77sra There are logos of streaming service platforms and matching footages right next to each logo. There are images of Netflix's Wednesday, Apple TV's TED LASSO and PRIME VIDEO's The rings of power.

Entertainment

Endless Content On Demand

Easily enjoy content from the biggest streaming platforms directly on LG NanoCell.

*Supported services may differ by country.
*Number of channels and available content may vary by product and region.

A video following a car from behind in a video game as it drives through a brightly-lit city street at dusk.

NanoCell Gaming

AAA Gaming Begins Here

Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.

Game Optimizer & Dashboard
Streamline your gaming experience. Access a range of settings on a single menu for fast intuitive operation.

Dashboard image displayed on the game screen - its palette shows icons of game status, dark mode, App on App, Game optimizer, all settings, and user guide.

Game-Changing Specs
Enjoy high-speed HDR gaming on NanoCell TV with the latest gaming specifications, including ALLM, eARC, and HGiG. Enhanced audio immerses you deep in your favorite titles.

A still from a racing game showing the enhanced image quality provided by HGIG and ALLM compared to the image without.

*Availability of software updates may vary depending on model and region.
*Items in the Game Optimizer menu may vary by series.

*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make guidelines available for the public in order to improve consumer gaming experiences in HDR.

LG 43nano77sra LG NanoCell TV's recyclable box with flowers and plants sprouting from the top of the box.

LG 43nano77sra LG NanoCell TV's recyclable box with flowers and plants sprouting from the top of the box.

Sustainability

Just One More Thing
to Love About NanoCell

LG NanoCell's redesigned packaging uses single color printing and a recyclable box.

*Content on box may vary by model or country.

Print

Key Specs

  • Display Type

    4K UHD

  • Refresh Rate

    60Hz Native

  • Wide Color Gamut

    Nano Color

  • Picture Processor

    α5 AI Processor 4K Gen6

  • HDR (High Dynamic Range)

    HDR10 / HLG

  • Audio Output

    20W

  • Speaker System

    2.0 Channel

  • TV Dimensions without Stand (WxHxD, mm)

    967 x 564 x 57.1

  • TV Weight without Stand (kg)

    8.8

All Spec

PICTURE (DISPLAY)

  • Display Type

    4K UHD

  • Display Resolution

    4K Ultra HD (3,840 x 2,160)

  • Backlight Type

    Direct

  • Refresh Rate

    60Hz Native

  • Wide Color Gamut

    Nano Color

PICTURE (PROCESSING)

  • Picture Processor

    α5 AI Processor 4K Gen6

  • AI Upscaling

    4K Upscaling

  • Dynamic Tone Mapping

    Yes

  • AI Brightness Control

    Yes

  • HDR (High Dynamic Range)

    HDR10 / HLG

  • FILMMAKER MODE ™

    Yes

  • Picture Mode

    9 modes (Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))

GAMING

  • HGIG Mode

    Yes

  • Game Optimizer

    Yes (Game Dashboard)

  • ALLM (Auto Low Latency Mode)

    Yes

SMART TV

  • Works with Apple Airplay2

    Yes

  • Operating System (OS)

    webOS 23

  • Sports Alert

    Yes

  • Family Settings

    Yes

  • ThinQ

    Yes

  • USB Camera Compatible

    Yes

  • Full Web Browser

    Yes

  • Home Hub

    Yes

  • Intelligent Voice Recognition

    Yes

  • Intelligent Voice Recognition

    Yes

  • Magic Remote Control

    Built-In

  • Magic Remote Control

    Built-In

  • Room to Room Share

    Yes (Receiver)

  • Room to Room Share

    Yes (Receiver)

  • Smartphone Remote App

    Yes (LG ThinQ)

  • Smartphone Remote App

    Yes (LG ThinQ)

  • Works with Apple Home

    Yes

ACCESSIBILITY

  • High Contrast

    Yes

  • Gray Scale

    Yes

  • High Contrast

    Yes

  • Invert Colors

    Yes

  • Gray Scale

    Yes

  • Invert Colors

    Yes

DIMENSIONS AND WEIGHTS

  • TV Dimensions without Stand (WxHxD, mm)

    967 x 564 x 57.1

  • TV Dimensions with Stand (WxHxD, mm)

    967 x 621 x 200

  • Packaging Dimensions (WxHxD, mm)

    1055 x 660 x 142

  • TV Dimensions without Stand (WxHxD, mm)

    967 x 564 x 57.1

  • TV Dimensions with Stand (WxHxD, mm)

    967 x 621 x 200

  • TV Stand (WxD, mm)

    804 x 200

  • Packaging Dimensions (WxHxD, mm)

    1055 x 660 x 142

  • TV Weight without Stand (kg)

    8.8

  • TV Stand (WxD, mm)

    804 x 200

  • TV Weight with Stand (kg)

    8.9

  • Packaging Weight (kg)

    10.7

  • TV Weight without Stand (kg)

    8.8

  • TV Weight with Stand (kg)

    8.9

  • VESA Mounting (WxH, mm)

    200 x 200

  • Packaging Weight (kg)

    10.7

  • VESA Mounting (WxH, mm)

    200 x 200

AUDIO

  • AI Sound

    AI Sound Pro (Virtual 5.1.2 Up-mix)

  • Clear Voice Pro

    Yes

  • AI Sound

    AI Sound Pro (Virtual 5.1.2 Up-mix)

  • LG Sound Sync

    Yes

  • Clear Voice Pro

    Yes

  • Sound Mode Share

    Yes

  • LG Sound Sync

    Yes

  • Simultaneous Audio Output

    Yes

  • Bluetooth Surround Ready

    Yes (2 Way Playback)

  • Sound Mode Share

    Yes

  • Audio Output

    20W

  • Simultaneous Audio Output

    Yes

  • AI Acoustic Tuning

    Yes

  • Bluetooth Surround Ready

    Yes (2 Way Playback)

  • Audio Codec

    AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)

  • Audio Output

    20W

  • AI Acoustic Tuning

    Yes

  • Speaker Direction

    Down Firing

  • Audio Codec

    AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)

  • Speaker System

    2.0 Channel

  • Speaker Direction

    Down Firing

  • Speaker System

    2.0 Channel

CONNECTIVITY

  • HDMI Audio Return Channel

    eARC (HDMI 2)

  • Bluetooth Support

    Yes (v 5.0)

  • Ethernet Input

    1ea

  • HDMI Audio Return Channel

    eARC (HDMI 2)

  • Bluetooth Support

    Yes (v 5.0)

  • Simplink (HDMI CEC)

    Yes

  • Ethernet Input

    1ea

  • SPDIF (Optical Digital Audio Out)

    1ea

  • HDMI Input

    3ea (supports eARC, ALLM as specified in HDMI 2.1)

  • Simplink (HDMI CEC)

    Yes

  • RF Input (Antenna/Cable)

    1ea

  • SPDIF (Optical Digital Audio Out)

    1ea

  • HDMI Input

    3ea (supports eARC, ALLM as specified in HDMI 2.1)

  • USB Input

    2ea (v 2.0)

  • RF Input (Antenna/Cable)

    1ea

  • Wi-Fi

    Yes (Wi-Fi 5)

  • USB Input

    2ea (v 2.0)

  • Wi-Fi

    Yes (Wi-Fi 5)

POWER

  • Power Supply (Voltage, Hz)

    AC 100~240V 50-60Hz

  • Standby Power Consumption

    Under 0.5W

  • Power Supply (Voltage, Hz)

    AC 100~240V 50-60Hz

  • Standby Power Consumption

    Under 0.5W

PRODUCT DETAILS

  • Imported By

    LG Electronics A-24/6,Mohan Cooperative IND Estate, Mathura Road New Delhi -110044 (India )

  • Net Quantity

    1

  • Energy Star Rating

    1

  • Imported By

    LG Electronics A-24/6,Mohan Cooperative IND Estate, Mathura Road New Delhi -110044 (India )

  • Net Quantity

    1

ACCESSORIES INCLUDED

  • Remote

    Magic Remote

  • Power Cable

    Yes (Detachable)

  • Remote

    Magic Remote

  • Power Cable

    Yes (Detachable)

BROADCASTING

  • Analog TV Reception

    Yes

What people are saying

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PICKS FOR YOU:

*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.

 Shop for a New TV with the Latest TV Technology at LG India

 

 

LG offers advanced audio and video equipment for your TV that will exceed your home entertainment standards. Whether its family movie night in 3D, surround sound on your home theatre or festive game nights projected on the wall, LG delivers more than entertainment. Explore the world of televisions offered by LG, along with the advanced video accessories and audio equipment for all of your home electronics needs.

 

 

How to decide which Television is the best for you?

 

Buying your first TV or upgrading to a better one has now become easier than we thought. You can buy TV online just as easily as buying clothes online. If you are in search of an upgrade or a new TV, a good smart TV will be a great choice for the entire family. Not only everyone is able to enjoy it equally, but also make use of it for various purposes.

 

A high-definition TV functions more like a computer, it runs various apps and offers you with high resolution video quality. Upgrading to a smart android TV will allow you to watch shows and movies without the need for cable services. You can also browse the internet, play games or access compatible data from your computer. With upgraded versions and stylish new models, it’s time you finally bring home a new television of the best TV brand in India.

 

The first thing to consider is the type of panel you want to get, this can be a function of your budget, or of the picture quality and performance you desire from your television. The general most selling options are LED, QLED and OLED with a basic trade-off between price and performance as you move up the ladder towards OLED.

 

Talking about the screen size, the general rule here is bigger equals better, but be sure to keep your room requirements in mind when deciding upon your screen size. Resolution is an essential factor to consider, as HD Ready, Full High definition TV are widely available while 4K (Ultra-HD) is becoming more popular than ever. Be sure to get either HDR or Dolby Vision with a 4K LED TV for you to enjoy that superior picture quality.

 



Best Features of LG TVs

 

• α9 Gen4 AI Processor 4K

With deep learning algorithms, α9 Gen4 AI Processor analyses the on-screen content to deliver content at its most immersive. All adjustments are automatic, enhanced for the ultimate picture and sound, to make every viewing a spectacular one.


• Gallery Design

LG’s best LED TV and OLED TV can be hung on your wall like a piece of art, giving your space more elegance. While sitting flush with your wall, this TV also delivers the same exquisite view from every angle.


• Dolby Vision IQ & Atmos

Watch movies the way they should be – absolutely breath-taking just like the theatre experience. With Dolby Vision IQ, screen brightness, color, and contrast are intelligently adjusted for content genre and lighting conditions. Dolby Atmos delivers the immersive audio experience, for maximum enjoyment of all content.


• Dynamic Color Enhancer

The advanced image processor adjusts color for richer, more natural images. Enjoy the beauty of nature's true colors on your TV screen.


• Active HDR

Active HDR optimizes every scene, delivering delicate detail and rich color. The multi-HDR format, including HDR10 and HLG, coupled with LG's dynamic scene-by-scene adjustment technology, lets you enjoy any video content in amazing HDR quality.


• Dolby Audio™

Experience clearer, more immersive theatre-quality sound at home with the Dolby Audio on your TV.


• Quad Core Processor

Four fast, accurate processors eliminate noise and create more dynamic color and contrast. Low-resolution images are up-scaled and reproduced as sharper, more vivid images.



Different types of TVs you can buy at LG


• Rollable OLED TVs

Out-of-this-world picture quality combined with our new extraordinary rollable technology lets you step into the future every time you use your TV.


• OLED TVs

Designed after how life should be, the LG OLED TV boasts perfect picture quality, rich colors and deeper black.


• NANOCELL TVs

LG Nano Cell TV promises to deliver a viewing experience which is clearer than reality. Empowered by its 4K technology and the wide-viewing angles, one can enjoy a breath-taking experience with more vibrant colors and details.


• UHD 4K TVs

The LG 4K UHD TV now comes with AI ThinQ built-in, along with Ultra high-definition picture quality to give you a complete viewing experience.


• Smart TVs

LG smart TVs are Internet-connected televisions that offer access to a world of entertainment. Enjoy movies, TV, games, videos and apps; LG’s smart TVs make entertaining the family easier than ever.


• LED TVs

LG’s full LED slim backlighting technology delivers incredibly vibrant colors, a modern design, deep blacks and precise image detail. With LG’s best LED TV in India you won’t believe your eyes.



Get the Perfect Television within your Budget



TV Under Rs. 15,000

Perfect for today's modern home, you can get a sleek LED Smart TV with HD video quality and features like voice recognition.

 

TV Under Rs. 20,000

LG smart TVs that are Internet-connected televisions offering access to a world of entertainment are the best choice in this budget. Enjoy movies, TV, games, videos and apps; LG’s smart TVs make entertaining the family easier than ever. Do a smart TV comparison to buy the best.

 

TV Under Rs. 25,000

LG’s full LED TV with slim backlighting technology delivers incredibly vibrant colors, a modern design, deep blacks and precise image detail and is the best buy under this budget. Check TV price in India on our website to compare.


TV Under Rs. 30,000

Get home theatre-like experience with Full HD LED TV along with AI Smart TV options with features like noise reduction, Chromecast Screen Sharing, and Wide Viewing Angle.


TV Under Rs. 50,000

Treat yourself to a fantastic visual experience with Ultra HD 4K LED Smart TV, offering features like Built-in Set Top-Box, Quad core processor, Dolby Digital Plus audio, and data storage.


TV Under Rs. 70,000

OLED TVs take movies, TV shows and gaming to a different level. Packed with 4K resolution and even deeper shades of black, you'll enjoy every minute of your entertainment. Explore the range of LG OLED TV's in this budget.

 

 

Should you buy a TV online or from a store?

 

As long as you are clear about what you want, you can choose either option. At LG, we strive to offer a seamless buying experience—whether in-store, online, or via mobile. In addition to a range of benefits, we provide personalized exclusive offers and convenient EMI payment options

 

 

Browse with Ease, Shop with Confidence with LG India

 

• Free Shipping

Avail Free & Safe shipping in serviceable pin codes, whenever you shop from https://www.lg.com/in we take pride in delivering most of our orders on priority.

 

• Secure Payments

Your Data security & privacy is our priority. Pay securely through 128-bit encrypted payment gateway. We support credit cards, net banking, and debits cards.

 

• Exclusive Offers

Now enjoy the benefits of LG exclusive offers. Subscribe to LG.com to remain updated on the latest offers.

 

• Hassle-Free Installation

Once you place an order on LG.com your installation request will be generated post-delivery and our expert engineers will guide you through user manual.



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